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Waffle Towels

Vetted by The Verticale Values

Women-Owned

Phoebe Yu is the dedicated mastermind behind ettitude and their elevated sleeping rituals.

Giving Back

ettitude donates 1% of all their bedding sales to environmental nonprofit organizations.

Responsible Materials

ettitude’s products are made with their innovative bamboo-based material: CleanBamboo™– which uses 500x less water than cotton and is only sourced from FSC-certified sustainable forests.

ettitude

Waffle Towels

$94.00
Maple Syrup Not Included

Bring the spa day at home with this extra gentle, quick-absorbing towel. Made of bamboo, it’s perfectly comfortable for anyone and anywhere: poolside, bath time, beach days.

Color: Slate
Size
📦 Free shipping ♻️ Responsible Packaging
Product Details
  • A set of 2 towels
  • Waffle Weave, Honeycomb Texture for Quick Absorbance
  • No Need to Worry About: Frizz or Friction
  • Material: Clean Bamboo™ 
  • FSC-certified sourced Bamboo, pesticide-free, chemical-free
  • Designed in LA + Melbourne, responsibly made in China (where the Bamboo is grown)
  • Made in a closed-loop system, recycling and reusing water
  • Climate Neutral Certified since 2021
  • Benefits: Super Absorbent + Gentle + Hypoallergenic + Sensitive Skin Safe
Fit + Measurements
  • Face Washer: 12” x 12” 
  • Hand Towel: 28” x 16” 
  • Bath Towel: 55” x 28” 
  • Bath Sheet: 59” x 39” 
Care Instructions
  • Machine wash cold.
  • Air dry or tumble dry low. 
  • Avoid bleach or fabric softener. 
  • Becomes softer over time

Vetted by The Verticale Values

Women-Owned

Phoebe Yu is the dedicated mastermind behind ettitude and their elevated sleeping rituals.

Giving Back

ettitude donates 1% of all their bedding sales to environmental nonprofit organizations.

Responsible Materials

ettitude’s products are made with their innovative bamboo-based material: CleanBamboo™– which uses 500x less water than cotton and is only sourced from FSC-certified sustainable forests.

VETTED BY THE VERTICALE

/ 11.11.20

Brand

ettitude

IMPACT

On a mission to fill your bedroom with bamboo.

VERTICALE VALUES

  • Women-Owned

  • Giving Back

  • Responsible Materials

ettitude, which stands for ‘eco-attitude’, has made it their goal to blend comfort with purpose. Their core value is that comfort and quality do not need to be sacrificed for eco-friendliness. Therefore they invest only in sustainably-sourced materials, such as their own bamboo-lyocell-based fabric: CleanBamboo™. While other companies combine bamboo with toxic rayon or viscose technology to make fabric, ettitude’s innovative fabric is made 100% from bamboo within a closed-loop system, meaning they recycle and reuse water up to 200x. ettitude has also been deemed Climate Neutral certified since 2021, meaning ettitude customers can be literal “conscious-freaks” between the sheets.

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FOUNDED

2014

HEADQUARTERS

Los Angeles, CA

CERTIFICATIONS

Climate Neutral Certified

FOUNDER

Phoebe Yu

INSTAGRAM

@ettitudestore