Functionality, design, curiosity, pleasure– these are all words to describe Zach Fried and Hunter Craighill's brand. Founded in 2015 as a design and manufacturing brand, Craighill goes above the standard of good home essentials. Every product is created with two ideas in mind, functionality, and timelessness. Today's consumer society is built around wanting things, and most often, those things are useless or seasonal. Craighill wants to help each of us not only find endless pleasure in our home; after all, homeliness is about familiarity and comfort, but also in the objects, we fill it with. Imagine products that do their job and invoke a sense of wonder as you touch, see, and interact with them. Craighill believes that nothing should be mundane but a tactile experience of creative joy. Makes you think about what's on your side table, doesn't it?
2015
Brooklyn, NY
Hunter Craighill & Zach Fried
