WHAT WE STAND FOR
The Verticale Values are a set of high standard criteria that qualify a brand to be Verticale-approved. This vetting process involves asking our brand partners the right questions, and collecting verification to validate their statements.

SUSTAINABILITY
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Responsible Materials
25% of Our BrandsSourcing materials that are environmentally responsible. This includes certain kinds of natural fibers (such as cotton, hemp, flax), as well as man-made cellulosic (viscose, lyocell, modal), and may denote innovation that is environmentally superior to its conventional counterpart. Standards and certifications emphasize traceability to the farm level and may include Global Organic Textile Standard (GOTS) Cotton, Cotton Made in Africa (CmiA), and Forest Stewardship Council (FSC) Certified Viscose, among others.
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Reducing Waste
45% of Our BrandsA commitment to the reduction of waste, beyond packaging and shipping materials. This includes small batch or made-to-order production, upcycled and recycled materials made of Global Recycled Standard (GRS) polyester, or an extended product life cycle through circularity initiatives such as take-back programs and resale.
ETHICS
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Ethical Production
24% of Our BrandsProduction practices rooted in the fair treatment and payment of workers. This may include actual living wage payments or the public commitment to pursue the living wage standard. Living wage is defined as the minimum income needed to meet a worker's basic needs and is typically well above the legal minimum wage. Factory certifications include Fair Trade and SA8000.
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Local Craftsmanship
14% of Our BrandsProduction practices that support local craftspeople, including artisanal workshops and local expertise worldwide as well as ethical Made in America practices. This applies to various regions throughout the world that have cultivated decades and centuries of traditional know-how. The proximity between materials and manufacturing may also be considered.
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Giving Back
21% of Our BrandsGiving back as a core, constant business practice. Companies qualify if a donation to a non-profit can be directly tied to each and every item sold, either through a one-for-one model or a monetary donation.
EQUALITY
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Women-Owned
57% of Our BrandsA mission that supports the empowerment and equality of women. This includes female-founded companies that drive equality through their words and actions, fulfill the unmet needs of other women through their product offerings, or intentionally support other women through programming and opportunities that would not otherwise be available to them.
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Black-Owned
4% of Our BrandsFounded by black, brown, indigenous or people of color. The growth of these underrepresented founder groups will result in a more equal tomorrow. At The Verticale we are committed to reaching and sustaining the 15% pledge.
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Inclusive
8% of Our BrandsA mission that encourages inclusivity and empowerment for all, actively challenging damaging stereotypes within our society. This includes a commitment to support body positivity, racial diversity, LBGTQ communities and people with disabilities.
HEALTH
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Clean Ingredients
35% of Our BrandsProducts made from natural ingredients. Clean products refrain from the use of toxic ingredients, and are often paraben and phthalates free and refrain from the use of animal testing. They are created with a mentality of fewer, simpler ingredients and are mostly plant-based.
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Mental Health & Mindfulness
7% of Our BrandsCompanies and products with a purpose of living a healthier lifestyle. A commitment towards better living that impacts our physical and/or mental wellbeing. This includes supplements, fitness, mental health, or daily habit enhancers.
SHOP BY YOUR VALUES
- Responsible Materials
- Reducing Waste
- Ethical Production
- Women-Owned
- Mental Health & Mindfulness
- Local Craftsmanship
- Clean Ingredients
- Giving Back
- Black-Owned
- Inclusivity
1% FOR A BETTER TOMORROW
1% of every sale we make has been pledged towards a cause that aligns with our values and positively impacts the world.
Every month we choose an alternating cause to stand behind. Our customer then selects which nonprofit organization those 1% funds are donated to upon checkout.
Causes that align with our values, nonprofits chosen by you.
donated 100%
of the time
Nonprofits that protect
the environment
to make the world
a better place 🌎
Earth Justice
Pure Earth
Sierra Club
Trees for the Future
National Wildlife Federation
JOIN THE MOVEMENT.
Grow our community of conscious thinkers because every purchase counts.
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