

Female Founded
Women-led brands on the rise
Today, less than 3% of venture capital is allocated toward female founders. This funding crisis for women means that it’s harder for them to raise the capital required to start companies, build teams and to employ other women. At The Verticale we are deeply committed to shining a light on innovative female founded brands breaking barriers.
1
Founder: Shavaun Christian
Spoken Flames
BuyShavaun founded the venn diagram of mental health, aromatherapy, and spoken word.
2
Founders: Annabel Love + Courtney Toll
Nori
BuyThe hardware industry has long been male-dominated (at 70%). Courtney and Annabel look to take back the reins, and empower both men and women through the art of looking good.
3
Founders: Divya Gugnani + Lindsay Ellingson
Wander Beauty
BuyDivya and Lindsey founded Wander Beauty to help the modern-day, on-the-go woman take care of her skin with a simple, clean routine.
4
Founders: Ariel Pasternak + Atara Bernstein
Pineapple Collaborative
BuyAriel Pasternak and Atara Bernstein had worked in the food industry for years, hosting events which highlighted women of the industry, before founding the Pineapple Collaborative.
5
Founder: Taylor Long
Nomads Swimwear
BuyTaylor Long is a woman who loves travel, photography, and design. She’s combined her interests and experiences to create a haven for women of all walks of life.
6
Founder: Chrissy Lavdovsky
GLDN
BuyChrissy Lavdovsky lives a golden life, from the moment her start-up took root on her kitchen floor to the dedicated team she surrounds herself with today.
7
Founder: Rooshy Roy
Aavrani
BuyRooshy is inspired by the Indian beauty rituals her grandmother taught her as a kid.
8
Founders: Alexandra Fine + Janet Lieberman
Dame
BuyAlexandra and Janet created Dame with female sexual wellness in mind. Dame is for all people with vulva's to gain pleasure in the bedroom, similarly and at the same rate as their cis male counterparts.
9
Founder: Phoebe Kunitomi
okko
BuyPhoebe created okko to empower women with comfort. No more itchy thong flossings or uncomfortable bras– feel invincible with invisible underwear.
10
Founder: Rana Argenio
10 Grove
BuyRana knows good bedding, and works closely with her Texan factory to ensure every bedsheet comes out just right.
Our Commitment
Starting in 2022 we will be housing a variety of innovative, game-changing, women-owned brands that originally lived on The Helm's Shop.
Lindsey Taylor Wood and Julie Weber of The Helm will continue to drive the future of conscious shopping by joining our team as advisors and advocates of female founders, diversity, inclusivity, sustainability, and the social impact that we stand for.
Top Women-Owned Products
Shop What You Stand For.
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Unity Links Necklace
GLDNfrom $66.00Keep it simple, elegant, linked Represent your closet connections with these gorgeous intertwined circles. This necklace falls delicately around...
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The Maxime Amour Tee
Industry Standard$56.00C’est La Vie D’Amour The perfect everyday tee to layer with a blazer or wear alone with jeans. The soft cotton is not silky nor starchy but rathe...
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Eye Rejuvenating Elixir
Aavrani$49.00Beauty IS the eye of the beholderA rejuvenating eye cream that turns back the clock. Using vitamin A and E as well as omega fatty acids to mini...
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Fearless
Spoken Flames$39.00A Wintery Orange Cookie Bake cookies near the fireplace while the snow falls outside. Fearless is a multisensory experience: HEAR the campfire ...
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The Nori Press
Nori$120.00No Ironing Board RequiredThe Nori Press steam iron will downsize your routine with the next generation of wrinkle removal. This highly reviewed a...
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Lill Huggie Hoops
GLDNfrom $41.00In need of a hug? So dainty, you’ll forget you’re even wearing it. This snug 10mm hoop is the perfect addition to an aesthetically pleasing ear s...
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The Olive Oil
Pineapple Collaborative$34.00Popeye’s favorite Olive The kitchen staple, remasterized. Small-batch made in California, The Olive Oil has us head over heels. It's smooth, perf...
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Champagne Problems
Piecework Puzzles$32.00F1-Level Champagne Shower Pop the bubbly and relax over brunch mimosas with this decadent puzzle. It’s a bit too posh for shots, but honestly y...
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Forest Bath Candle
AMASS$57.00Butterscotch, Coastal Trees & Rain Deep in the forest, farther than red riding hoods and sick grandmothers dare to venture, lives an oasis. R...
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PM Power Couple
onekind$82.00Night Owls Beware This unisex power couple is asking you to bed–no, not in that “we’re looking for a third” way. An easy two-step routine to figh...
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FROST 1L
bkr$48.00Snowman White This sleek bottle is the perfect companion for the gym, for work, and anywhere where you truly need hydration on the go. Made from ...
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Eva II
Dame Products$135.00Hands-free pleasure Your new favorite companion for clitoral stimulation during penetrative sex. Flexible wings tuck under the labia while Eva II...
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Restorative Hair Mask
Act+Acre$38.00A better kind of maskA deep conditioning hair mask rich in proteins, vitamins, fatty acids, and antioxidants that help to restore dry and damaged...
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Loren Pant - Obsidian
THE SIXES$218.00Trendy Thick Thighs The perfect pant for every season, paired with a silky top or a chunky knit sweater. Form fitting and sexy, just for you. ...
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Aisle Cup - Size A
Aisle$40.00A Vampire’s Shot Glass Get up and personal with your period– insert a reusable menstrual cup! Made to live life with you for up to 12 hours: go o...
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Hello Hydration
Blume$45.00Instagram Filters Could Never Get your life together with this bundle, starting with your skincare. Cleanse and moisturize for perfectly dewey...
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Maxi Pad
Aisle$19.00A Medium FlowOutperform disposable pads without letting a single drop escape. The Maxi Pad is here to support you throughout your period, withou...
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Short Drinking Glass (Set of 4)
Rigby$56.00Not a shot glass, unless... Hand blown in Portugal, each glass is perfectly unique– baby imperfections like waves or tiny bubbles only make that ...
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Four Thieves Gel Hand Sanitizer
AMASSfrom $45.00Gingerbread SanityWhy settle for sanitizers that smell like a bar bathroom and dry out your hands? Enjoy the hydrating oils of this fast absorbin...
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Mini Bowl Set
Rigby$38.00Charcuterie-Board Approved Adorably mini bowls for all your snacking habits. These bowls are a perfect pairing for any charcuterie board: fill wi...
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Alice Jogger
yes and$62.00These are not your average jogger. The chic, modern design makes these pants suitable for a day at home or a day on the go. French Terry organic c...
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Tie Dye Maya Fog
Industry Standard$91.00Sweater Weather Everyone needs that trustworthy closet staple they don’t have to think about and what’s more chill than a tie dye sweater+jean ...
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