Why we’re here
Every brand here has a story. We set out to create a place for finding the new generation of innovative brands that stand for something beyond the product. At The Verticale you’ll find brands with real people behind them that aim to work toward a better tomorrow.
We exclusively curate brands that meet our standards: quality goods from mission-driven companies that take a human-centric approach to their place in the world. Individuality, diversity and inclusion are at the forefront of who we are.
The Verticale was born out of the need to keep track of all of the brands that fit into our lifestyle. By bringing them together to one place, we hope we’ll become your go-to for finding better brands.
- Mission-driven and meet our modern value system
- Quality goods designed to last
- Approachable, inclusive & authentic brand voice
Our dynamic value system defines how we curate our edit of brands and products. Verticale-approved brands meet the standards for at least one of our values. We take into account a depth of culturally relevant issues, from environmental impact to production processes, our society - and more. Through our actions and words, we demonstrate a lifestyle that we as a company live and breathe every day.
We define our values as the following -
Sourcing materials and fabrics through responsible and environmentally conscious methods, including upcycled and repurposed materials. Standards and certifications may include Global Organic Textile Standard (GOTS) Cotton, Better Cotton Initiative (BCI), Global Recycled Standard (GRS) Recycled Polyester, and Forest Stewardship Council (FSC) Certified Viscose.
Explore our edit of companies rooted in fair labor practices, providing transparency into a production process that values working conditions and sustainable wages for the workers making the goods. Standards and certifications may include Fair Trade, SA8000, and Kimberley Process.
We stand for thoughtful consumption and look for companies that promote similar value, setting our world of quality goods apart from those of disposable mentalities. Small batch or made-to-order production, an extended product life cycle, maximizing use through timeliness design and thoughtful craftsmanship, and a commitment to avoiding overproduction all qualifiers within this category.
Discover products made naturally with your health in mind. Created with a mentality of fewer, simpler ingredients, sourced without chemicals, processed ingredients, additives or preservatives.
Mind & Body Wellness
Our health comes down to our body’s physical and mental health. Products that promote healthy living aim to improve our day-to-day routines and overall well being from both the inside and out.
We look to the artisans that make our products through local production to where the materials are created and sourced. This includes products made in America, as well as in artisanal factories worldwide.
We believe there needs to be a fundamental shift toward a more diverse future of business owners than we see in our society today. Our support of Black, Latinx, Indigenous, Asian, LGBTQ, and underrepresented founders aims to work toward a future in which there is an equal opportunity for founders of all backgrounds to become the visionaries of tomorrow.
As a female-founded business, and one that promotes equality implicitly, we support the empowerment of women and all businesses created by women, for women.
Inclusivity & Individuality
We look for brands that bring self-empowerment and individuality to the forefront by promoting a mentality of self-worth, inclusivity and confidence. Brands fall within this standard if they are breaking down barriers and stereotypes, whether it be body inclusivity, diversity, gender equality - or by encouraging a differentiated and real perception of the people within our society.
Charitable companies look at the world through the lens of a higher purpose by contributing to non-profit organisations, either financially as a portion of sales or through a buy-one, give-one model that allows them to deliver goods to communities in need.