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Meet the Brand

Loftie

Loftie is trying to find a healthy tech-life balance, and it all starts in the bedroom. How many times have you woken up to snooze your alarm and found yourself lost in social media, just “checking” what people have been up to? The truth is that this harmless act isn’t that harmless at all and exposes us to blue light which disrupts our sleep pattern. Loftie is cutting us from the source, before and after bed, to improve overall health, wellness and sleep. It may seem silly, but bad sleep has been linked to all kinds of health issues from depression and anxiety to diabetes. It’s time to read the red (blue?) flags, and break up with your phone– at least for a bit.

VETTED BY THE VERTICALE

/ 11.17.21

Brand

Loftie

IMPACT

On a mission to break up with your smartphone.

VERTICALE VALUES

  • Health & Wellness

    The bluelight and distraction of our phone deeply ruins our sleep, leading to issues such as diabetes, depression, anxiety, heart disease, cancer, Alzheimer’s, and more. Loftie was built around the idea of breaking up with our phones for the sake of better sleep.

FOUNDED

2018

FOUNDER

Matthew Hassett

HEADQUARTERS

New York, NY

INSTAGRAM

@byloftie

Behind
Loftie

Matt had been an entrepreneur of programs and initiatives at a number of nonprofits when he asked himself one question: how do we get people to disengage from their phones and consider their addiction? Loftie spiraled from there and everyone was healthier for it.