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Meet the Brand

HYER GOODS

On the outside, HYER GOODS looks like the trendy bags you see littered across Instagram and held in the arms of Pinterest-Board-worthy individuals– but they’re so much more than that. HYER GOODS is looking to upcycle the fashion industry’s waste and turn it into something gloriously chic. ‘Waste’ in this case refers to deadstock leathers, materials, and scraps of which there are 6.3 million tons thrown away each year during the design and production process. Because of this, HYER GOODS is using the most sustainable option out there– materials that already exist! By upcycling deadstock, HYER GOODS saves a massive amount of carbon emissions that are traditionally needed to cultivate the textile industry. It’s not perfect but it is the only existing option that doesn’t rely on plastic, like vegan leathers traditionally do. So go off, look cute, and enjoy these genuine leather bags without further depleting mother earth’s resources.

VETTED BY THE VERTICALE

/ 04.19.22

Brand

HYER GOODS

IMPACT

On a mission to upcycle the fashion industry.

VERTICALE VALUES

  • Reducing Waste

    All of HYER GOODS’ products are made with deadstock fabrics and waste from the fashion industry.

  • Ethical Production

    HYER GOODS’ female-owned factory is SEDEX-complaint and located in India, where they pay all production workers a living wage.

  • Giving Back

    1% of HYER GOODS’ gross sales go to a rotating monthly mission charity.

  • Women-Owned

    Founder Dana Cohen wanted to mitigate the massive amounts of waste coming out of the fashion industry. The answer? Upcycling!

FOUNDED

2019

FOUNDER

Dana Cohen

HEADQUARTERS

Brooklyn, NY

INSTAGRAM

@hyergoods

Behind
HYER GOODS

Dana Cohen spent nearly a decade working in corporate fashion, where she had to watch fabrics and clothes go to waste, thus her mission to normalize and re-brand “waste” as something new and cool.