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Meet the Brand

graf lantz

Los Angeles-based Graf Lantz takes a modern look at a traditional fabric (like 12th century traditional). Merino Wool Felt is durable, built to last and just plain pretty. Inspired by the innovation and reliability of German and Japanese design Graf & Lantz wanted to upgrade our homes and lifestyles in a simple natural way that builds on something that just... works. Going a further step, they not only carefully chose their materials, but are conscious of the entire supply chain, reducing waste where they can and locally supporting LA artisans. Their products easily upgrade anything they touch, so all you have to think about is how you felt about it.

VETTED BY THE VERTICALE

/ 11.19.21

Brand

graf lantz

IMPACT

On a mission to cover homes in long-lasting products that age gracefully.

VERTICALE VALUES

  • Responsible Materials

    Graf Lantz’ products are made with GOTS-certified organic cotton and Merino Wool Felt, a naturally biodegradable fabric, which is exclusively sourced from mulesing-free farms in New Zealand, South Africa, South America and Europe.

  • Reducing Waste

    Graf Lantz produces their products in small batches and always repurposes leftover materials.

  • Ethical Production

    Graf Lantz is proud of their production partners, calculating and ensuring a living wage to all production partners and workers via a third party.

  • Local Craftsmanship

    Most of Graf Lantz’ products are produced locally in LA, supporting the local artisans known for their sewing craft.

FOUNDED

2008

FOUNDER

Holger Graf & Daniel Lantz

HEADQUARTERS

Los Angeles, CA

INSTAGRAM

@graflantz

Behind
graf lantz

Holger Graf and Daniel Lantz wanted to blend Holger’s German heritage and Daniel’s love of Japanese innovation, thus they chose an anciently-good and classically durable material: Merino wool.