ettitude, which is meant to stand for 'eco-attitude', creates luxurious comfort products that are draped in purpose. With the belief that comfort and quality should not be compromised by a commitment to conscious living, they invest only in sustainably sourced materials and methods for their products in order for the entire lifecycle of their products to reflect the renewable patterns of nature itself. Using their own proprietary bamboo lyocell fabric: CleanBamboo™, ettitude is able to create innovative fabrics for their products with the most resource-efficient plant on earth.
Verticale Value Set:
Responsible Materials: All of ettitude's products are made with sustainable materials, and their proprietary technology and blend made from bamboo: CleanBamboo™, is one of the most resource-efficient materials ever made. In addition, CleanBamboo™ is hypoallergenic, breathable, and thermo-regulating to support sleep wellness.
Ethical Production: ettitude vows to only work with companies and vendors that follow their same vision and sustainability practices. They are also CO2 neutral certified and offset the emissions of their website infrastructure by supporting new renewable energy sources and CO2 reducing projects around the world.
Philanthropic: ettitude donates 1% of their bedding sales to environmental nonprofit organizations.
Clean Ingredients: Their CleanBamboo™ is made without any toxic chemicals and 100% plant-based and made without harming animals.
Reducing Waste: With a minimalist approach, ettitude vows to do everything in their power to reduce waste with their products. Their CleanBamboo™ is sourced from FSC-certified sustainable forests and they use recycled materials for their packaging and products as much as possible.