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Meet the Brand

Ettitude

ettitude, which stands for ‘eco-attitude’, has made it their goal to blend comfort with purpose. Their core value is that comfort and quality do not need to be sacrificed for eco-friendliness. Therefore they invest only in sustainably-sourced materials, such as their own bamboo-lyocell-based fabric: CleanBamboo™. While other companies combine bamboo with toxic rayon or viscose technology to make fabric, ettitude’s innovative fabric is made 100% from bamboo within a closed-loop system, meaning they recycle and reuse water up to 200x. ettitude has also been deemed Climate Neutral certified since 2021, meaning ettitude customers can be literal “conscious-freaks” between the sheets.

VETTED BY THE VERTICALE

/ 11.11.20

Brand

Ettitude

IMPACT

On a mission to fill your bedroom with bamboo.

VERTICALE VALUES

  • Responsible Materials

    ettitude’s products are made with their innovative bamboo-based material: CleanBamboo™– which uses 500x less water than cotton and is only sourced from FSC-certified sustainable forests.

  • Ethical Production

    ettitude only works with factories that have been vetted by third party auditors (BSCI, WRAP, SEDEX), in a committed effort to protect people and the environment. This means making sure that their factories do not support child labor, have fair wages for their employees, and also have safe working conditions.

  • Giving Back

    ettitude donates 1% of all their bedding sales to environmental nonprofit organizations.

  • Women-Owned

    Phoebe Yu is the dedicated mastermind behind ettitude and their elevated sleeping rituals.

FOUNDED

2014

FOUNDER

Phoebe Yu

HEADQUARTERS

Los Angeles, CA

INSTAGRAM

@ettitudestore

CERTIFICATIONS

Climate Neutral Certified