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Meet the Brand

Busy Co

Women are busy, if not with work, then with the unfair beauty standards that we’re held to– and Busy Co’s founder was sick of the hustle. Busy Co was founded on the desire to change time-consuming beauty standards. Feel your best without sacrificing time or the environment. Why stress when your “feminine” deodorant falls through in that 98º subway car? Exactly, you shouldn’t need to. ​​You also don’t have to worry about Busy Co’s materials, since all the wipes are compostable and made with clean ingredients leaving you refreshed in no time, literally.

VETTED BY THE VERTICALE

/ 02.16.21

Brand

Busy Co

IMPACT

On a mission to wipedown on the go.

VERTICALE VALUES

  • Reducing Waste

    Committed to being zero waste throughout their production process: Busy Co uses fully compostable and biodegradable materials for after use, and uses a factory run entirely on wind power allowing for a low carbon footprint.

  • Clean Ingredients

    Each product is made with ingredients designed to help your body, not harm it. 100% vegan, cruelty-free, paraben-free, fragrance-free, and aluminum-free!

  • For Women By Women

    Female founded, Busy Co products empower women to change beauty and self-care standards.

FOUNDED

2017

FOUNDER

Jamie Steenbakkers

HEADQUARTERS

New York, NY

INSTAGRAM

@busy_beauty_

Behind
Busy Co

Jaime not only comes from a family of entrepreneurs but she was also a race car instructor at the ripe age of 16, meaning daring choices are kind of in her blood. So when in college she had the aha idea for to-go shaving gel for the modern day woman, she ran with it! That was just the beginning.