The Best Denim the Internet Has To Offer

Buying denim online can be tough, we’re here to show you the way
September 16, 2019
June 6, 2019
What We Considered
Our Picks

As we know all too well, denim is one of the hardest items to buy online. It always looks damn good in the photos but then it arrives and isn’t quite what you thought - the material isn’t stretchy enough, the hem needs to be altered, and your attempt to buy new cute jeans is categorized as an epic failure. It’s enough to turn most people off from searching for their dream denim online, but we would argue that it can be done with just a little more guidance in the right direction (and toward the right brands). Just hear us out…

The main reason we prefer buying denim from our favorite direct-to-consumer brands? Its top quality and fairly priced, as opposed to denim from your run-of-the-mill department store that has been marked up one too many times. The companies we talk about use a more efficient supply chain, which ultimately means the denim covering your behind is infinitely higher quality than what you’ll find elsewhere at that price.

And get this - wouldn’t you rather look at reviews from customers who actually purchased those jeans you're eyeing rather than taking advice from a salesperson who may or may not know what they’re talking about? Right, we thought so. For your shopping enjoyment, we’ve organized the internet's best denim brands below.


Let’s start with the facts – not only is Reformation’s denim taking a front row seat in our wardrobe dreams, but this brand is also saving Mother Earth. Due to their sustainability efforts, the making of each pair saves somewhere around 15 lbs of carbon dioxide, 300-1200 gallons of water and 1.3 lbs of waste as compared to regular jeans. Damn, that deserves a round of applause.

The Goods

✓  Made in Los Angeles (aka the denim capital)

✓  Denim prices start at $98

✓  Extended sizes available

Why We Stand Behind Them

✓  Saving Mother Earth with sustainable practices

✓  Ethical production practices

✓  Size inclusivity


AYR, pronounced “air” uses magical powers to make you look stare-down-the-street good. Alright fine, it’s not quite magic – it’s a life-changing hem that fits the narrowest parts of your waist just perfectly. Fun fact: AYR was founded by three friends who set out to change the women’s denim game – Maggie, Jac & Max. Thought you should know their names because your back side will be thanking them with every step.

The Goods

✓  Premium denim intended to wear season after season

✓  Seasonless essentials

Why We Stand Behind Them

✓  Designed for strong, smart women

✓  For women, by women


All the celebs are doing it. Cara Delevigne, Selena Gomez & Kendall Jenner have been spotted in DSTLD’s under $100 collection, so that proves you can’t go wrong…so long as you can get off the waitlist. Coveted for their understated yet modern styles, they make an edited color palette of only four colors: black, white, grey & denim. And they go a step beyond, ensuring ethical labor practices and using sustainable materials whenever possible.

The Goods

✓  Top-of-the-line premium fabrics

✓  Under $100

✓  An edited color palette: black, white, grey & denim  

✓  Staples for your core wardrobe

Why We Stand Behind Them

✓  Ethical labor practices, 100% sweatshop-free

✓  Eco-friendly and sustainable fabrics on select styles

Mott & Bow

As Mott & Bow says, “It’s Not Just Denim, It’s Denim Science.” Well, we don’t know much about science so we’re sure glad they’re here to handle that for us. Mott & Bow puts their denim through a series of intricate steps in their family-owned factory in order to ultimately reach the “most comfortable jeans in the world “ status the brand is known for. They originally launched as a menswear line - and boy are we happy they decided to expand.

The Goods

✓  Finest denim fabrics

✓  Known for comfort

✓  32-year denim heritage

✓  Home try-on program

Why We Stand Behind Them

✓  Family-owned facility

✓  Control the entire manufacturing process

✓  Minimize waste


With denim that sells out so often, we can only hope these styles are still available by the time you’re reading this. Maybe it’s because their effortless, laid-back jeans are a steal at $68-$78 . And if those low prices make you raise an eyebrow, don’t fret - Everlane is known for absolute transparency and conscious practices. They’re so committed to sustainability that their production methods reduce 98% of water and 80% of CO2 emissions as compared to standard practices. Another win for mother earth.

The Goods

✓  Premium Japanese denim

✓  Stretch and non-stretch timeless styles    

✓  $68-$78 affordable prices

Why We Stand Behind Them

✓  LEED-certified denim factory – clean water, energy & waste

✓  Production transparency

✓  Ethical production practices

✓  Size inclusivity


There’s something about Sézane’s French flair that pulls us in. It’s almost like a force greater than ourselves. And to tempt us even further, they use 100% natural materials and recycled packaging at an ethical factory in Morocco – sexy that we can get behind. BRB we'll be inside packing our bags for Paris. Oh right, it ships straight to our front door? Damn. Can we go to Paris anyway?

The Goods

✓   Standout styles in a variety of silhouettes

✓   100% natural denim materials & recycled packaging

Why We Stand Behind Them

✓   Ethical production practices at factories audited annually

✓   Committed to the planet

The Feel Studio

Heritage weight denim, non-stretch denim. And if that sounds good to you, you’re good to go because The Feel Studio only makes one style denim. That’s right, no further decisions required. So you’re welcome. Designed and crafted locally in LA, the company makes their denim in small batches with responsible environmental practices such as 100% non-toxic chemicals and recycled packaging.

The Goods

✓  Heritage weight, non-stretch denim

✓  One style available in black and denim

Why We Stand Behind Them

✓  Made in Los Angeles (aka the denim capital)

✓  Environmentally-conscious practices

✓  Ethical production standards

Universal Standard

Universal Standard became the change it wanted to see in the world. Literally. It started when the two founders stopped to ask why women who wore a sz 26 didn’t have the same access to style as women who wore a sz 6 – needless to say, they’ve been breaking down boundaries ever since. Universal Standard is known for its denim, available from size 00-40 – and even has a “See It In Your Size” tool that shows every style on a model in every single size. Talk about size inclusivity that deserves some serious props.

The Goods

✓  7 core denim styles with the perfect amount of stretch

✓  Neutral colors include blue & black

Why We Stand Behind Them

✓  Size inclusivity to the max

✓  For women by women

✓  Fit liberty –  a one-year free exchange program if you go up or down a size

Frank & Oak

This Canadian company is making waves with its dedication to social impact. They believe in equality and investing in their community - and they’ve even created charitable platforms to encourage social change. Preach. Oh, their denim? Well it’s hella good too - all under $100 and ridiculously easy to compare fits. Just go to their site and click “compare fits” to save yourself a whole lot of time. It’s worth it, we promise.

The Goods

✓  Relaxed denim for a cool-casual look

✓  Variety of stretch and non-stretch styles

Why We Stand Behind Them

✓  Ultra-sustainable practices

✓  Focused on important issues like inclusivity and equality

✓  Multiple charity partnerships

No items found.
Image credit: Reformation @primaa.donna/ AYR / DSTLD @enigivensunday/ Mott & Bow @humidityistheenemy @maryamishtiaq @candicemtay / Everlane ,@talliia / Sézane / The Feel Studio / Universal Standard/ Frank and Oak

At The Verticale, we’re here to help you find the internet’s best brands. We independently review each brand to see if they meet our standards, and then we create unique content to share them with you. The Verticale may earn commission if you buy something we link to from our site.

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