Lingerie For Real Women of the World
October 23, 2019
July 22, 2019
What We Considered
✓ Extended cup sizing
✓ Made by women, for women
✓ Easy-to-use fit guides
Meet the brands founded by real women, making lingerie for real women - and redefining what “sexy” looks like, every step of the way. Enter size inclusivity, diversity, women supporting women - and most importantly an absence of uncomfortable cups, wires and padding (because life is short and that shit hurts). We’re all finally starting to embrace the true meaning of a beautiful woman -- the one staring right back at you in the mirror, no matter what you choose to wear.
Meet ThirdLove - the lingerie company with a Fit Finder that has helped over 10 million women find the perfect bra. Their bras are seamless, elastic free and stitch free for maximum comfort. ThirdLove also gives us half sizes and hybrid foam that conforms to our bodies. Talk about inclusion in every way.
Negative Underwear is all about the details, so instead of getting frills, we get finely crafted undies that last for more than three weeks until the next 10 for $35 sale. They use Japanese elastic for maximum comfort and pay attention to the details that really matter. That’s right, they’ll last you a hell of a lot longer than that.
Harper Wilde is breaking the stereotype; girls should not have to go through hell and back when trying to find a comfortable bra. Harper Wilde even makes it easy to decide what you need with their three styles all priced at $35. You can even opt for the bundle option, letting you customize all of your bras all in one shot.
Lively is embracing what really makes us sexy - like being adventurous, athletic and quite frankly, our true badass selves. To describe it, they’ve coined the term Leisurée. Basically, it’s athleisure for our lady parts — amen, sister. These bras and panties are made for us to enjoy the ultimate comfort. And yes, they have maternity options too!
These brands have each set out to change the perception of how your lingerie should make you look and feel. Individually, yet collectively in spirit, they have created the change we see today and have given us better options and body positivity feels we’ve always needed. Here are a few more to applaud.
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