How Otherland Is Shaking Up The Scented Candle Industry
September 17, 2019
What We Considered
The year is 1999. You and your friends have just stopped by your local Bath & Body Works to stock up on an armful of dessert-themed candles (and to replenish your supply of Sweet Pea and Cucumber Melon body products, of course). This is how the life-long love affair with scented candles began for most of us, and while we will always have a soft spot for B&BW, our tastes have somewhat *ahem* refined over the years. But just because we've traded caramel and pumpkin for amber and moss, doesn't mean we want to spend a ton of $$ on candles (raise your hand if you've bought a candle you can't afford to light every day). Should a quality, scented candle really cost as much as a dinner for two? Otherland definitely doesn't think so.
Otherland has a straightforward mission — create meticulously crafted candles for a price we can all get behind. The founder, Abigail Cook Stone, is a former art buyer for Ralph Lauren and has a self-proclaimed, moderately healthy obsession with candles. Same girl, same. She spent time traveling the globe in search of treasures and after getting her MBA, she combined her years of experience and her eye for design to create Otherland.
Careful thought has been put into designing every part of an Otherland candle — from the custom wax blend to the woven cotton wick. The fragrances went through countless iterations with master perfumers (yes, there are people in the world whose title is 'Master Perfumer') until every note and combination was just right. Otherland's core collection features scents like saffron, fig, summer greens, and wood, and come with comforting names like Rattan, Canopy, and Daybed. BRB, we're creating our dream home decor Pinterest board with these exact themes. Keep an eye on the Limited Collection releases for new scents to add to your candle rotation (we know you have one) and switch things up. And because Otherland knows that we hoard our candle containers long after the wax is gone, they've kept the shelfie potential in mind with beautiful designs and reusable glass tumblers that we would happily use for anything from cocktail glasses to makeup brush holders.
Here’s everything you should know about Otherland:
✓ No industry-standard markup
✓ Custom soy and coconut wax blend for a smooth-burning base
✓ Finely woven cotton wick
✓ Made-in-the-USA reusable glass tumbler
✓ Core collection of five essential scents and Limited collections to switch things up
✓ $36 a candle, always
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