Men's Denim Done Right
July 31, 2019
July 31, 2019
The one thing that you always need in your closet is a good pair of jeans. Nowadays everything is getting slimmer and slimmer - but really if we could live in that old pair of sweatpants everyday, we would. Fortunately for us, our favorite online brands have got the denim game down pat. No more spending too much money on a label, or succumbing to the dreaded dad-jean when you’re in a bind. Let’s spare you that trip to the mall and get our denim straight from the source.
You’ve heard us preach that the quality of the brands we cover is like no other. Now, some of them are taking things a step further. Frank and Oak, Revtown, and Warp + Weft are using the latest innovations to reduce water waste and lessen the 2,000 gallons of water it typically takes to make the average pair of jeans. Yes, you read that right. Now take a minute to think about how many pairs of jeans were in the wall at that Levi’s outlet. Yikes. Let's start being more intentional about our purchases and buying from companies that make awesome denim while protecting our only earth.
DSTLD is shaking up the men’s market right in the denim capital of the world: Los Angeles. Co founders Corey Epstein and Mark Lynn aren’t cutting corners when it comes to denim quality or burning a hole in your wallet (they’re all under $100, cheers). Their curated color palette of only black, white, grey, and denim keeps their roots in simplicity - that means timeless styles. For DSTLD, their smart performing stretch denim makes your jeans feel like a second skin instead of bulky fabric that you’re dying to take off at the end of the day.
Since you already know that Bonobos built themselves on getting rid of the horrid “diaper butt”, it’s only natural they take part in the denim game too (honestly bless up). They’ve got such a wide variety that’ll keep your closet stocked for every season that are super easily labeled with names like The Everyday & Athletic Fit. If you ask us, that sounds a lot more obvious than jeans named after random people we don’t know (like Jakes or Henry’s...but wait, who are they?).
We don't talk about classic denim without mentioning Buck Mason. It’s your one stop shop for any American staple. Here, they’re making sure that our basics don’t need to be replenished every season. The founders of Buck Mason have one goal: to modernize the American classics. Their denim is made domestically and through factories overseas to ensure the highest quality (all 14oz Japanese denim) at one easy price plus free shipping– so make sure to grab a few pairs.
Frank & Oak
Remember back in 2016 when we were all moving to Canada - or maybe you’re still considering it. Well Frank and Oak can definitely be added to the pros list because they’ve got it right when it comes to our denim (yes we think it’s that important). They’re on top of our list because they’ve figured out how to make our jeans feel amazing while still being eco-conscious. Fun fact, each pair of jeans you buy uses 95% less water, 50% less chemicals and 79% less energy. Also, they use sustainable cotton so check yes to shrinking your carbon footprint. Hey, it’s the little things.
Mott & Bow
Founder Alejandro Chahin has taken his experience in the denim industry into New York to give us quality product at a fair price. Chahin has made denim more than just that pair of jeans you need once or twice a season. At Mott & Bow, the denim down to a science (aka denim science). Trust the process. It gives us soft, long-lasting jeans that look sharp and hold up all day long.
Meet Revtown– a brand taking denim to the next level. The founders of Revtown had one goal: make their denim as comfortable as their sweats. These founding team came from Under Armour, and took everything they knew about athletic-wear and used those same innovations to give us the world’s most comfortable jeans. No more pulling up your pants all day long or worrying about splitting a seam during a quick manspread slip.
Warp + Weft
Family owned Warp + Weft is all about inclusivity. It’s about time we get to preach about inclusivity for men. Because you should not be sentenced to the Big & Tall stores and sacrificing sleek style for fit. Get you a company who can do both. Their denim is doing it right, with an eco-manufacturing process that uses 95% less water than the average jean. Good for Mother Earth and size inclusive? Now that really takes the cake.