All The Cookware We Wish We Could Register For

The cookware brands that are turning up the heat
May 27, 2019
May 27, 2019
What We Considered
Our Picks

Kitchens everywhere have been benefitting from the rise of these startup cookware brands– and truthfully, we don’t see why yours should miss out. Gone are the days when you were restricted to buying your kitchen appliances from uninspiring shelves. We’re here to show you the new companies in town that are, quite literally, turning up the heat. Here’s to giving you a real reason to spend more time in that kitchen of yours.

These brands have made it affordable for you to up your dinner party game, bringing you incredible quality that’s affordable. Did you catch that? You can stop using those pans that are old, gross, and peeling at the bottom (btw peeling coating on non-stick pans can actually cause toxic emissions, so don’t keep 'em around).

And for those of us who are actually looking to create registries – maybe one day there will be a better solution -  but for now we’ll have to turn that Honeyfund into a slush fund for all the things we really want to buy for our kitchen. Shhh, we won’t tell your in-laws if you don’t tell ours.

Here are the brands bringing #foodgrams back in all the right ways. Because let’s be honest, who doesn’t want to look at yummy food pics?

Forewarning: do not scroll though this article if hungry – photos may cause you to place an immediate Seamless order that won’t measure up to these home cooked meals.

Made In

We’ll start with the good news about Made In - their quality is top-notch across the board. Everything is made by expert factory workers in the US or France – and they even go above and beyond to show you why their materials are so durable and how their cookware distributes weight so evenly. You’re waiting for the bad news, aren’t you? Well, turns out people have been catching wind of their greatness because most of their product is sold out most of the time. Ah, the sign of a successful startup. Our recommendation? Get yourself on the waitlist, stat.

The Goods

✓   They sell: stainless steel cookware, non stick pans, blue carbon frying pans (hottest item) & chef knives

✓   Features: evenly distributes weight due to 5-ply composition, oven-safe, dishwasher safe, easy to clean, stay-cool handle

✓   Warranty: manufacturer’s lifetime warranty

✓   They share yummy recipes & cooking tips on their blog

✓   You can actually register for this brand on Zola (!)

Why We Stand Behind Them

✓   Made in the USA & France

✓   Transparent production process

Great Jones

Welcome to the newest, hottest brand in cookware – and the most colorful! Founded by two women, who became lifelong friends after meeting at summer camp 20 years ago, they’ve now set out to empower people to feel equipped to cook more frequently. Their stunning dutch oven comes in some seriously awesome hues including Broccoli (aka green), Blueberry, Early Grey, Macaron (pink) and Mustard (you guessed it, yellow). Time to place your order and get yourself camera ready, because the Duchess is basically begging to have its photo taken (ya know, in addition to helping you cook great food and all).

The Goods

✓   They sell: Dutch Oven, Stockpot, Saucier, Fry Pan

✓   Features: oven-safe up to 500 degrees, induction-safe, dishwasher-friendly, fully clad stainless steel pots, ceramic nonstick fry pan

✓   Warranty: limited lifetime warranty on The Dutchess & Stainless

✓   All Great Ones blog on mulled wine, the poaching process & lots more

Why We Stand Behind Them

✓   Empowering us to cook more frequently

✓   Transparent manufacturing process


Designed for pros & newcomers alike, Milo keeps it easy with only two items: a Small Dutch Oven and a Skillet. Available in black and white, they’re sure to fit into your kitchen perfectly no matter your cookware style. Milo even throws in a lifetime guarantee to seal the deal – so you can trust that you’ll be cooking in these bad boys your whole life long.

The Goods

✓   They sell: Dutch Oven & Skillet

✓   Features: dishwasher save, oven-safe to 500 degrees, scratch resistant

✓   Lifetime warranty

✓   5.5QT lid fits perfectly on the skillet

Why We Stand Behind Them

✓   Quality cookware at a fraction of the cost

✓   Believe food is a means of bringing people together

No items found.
Image Sources: Made In, @ninebandedwhiskey, @foodloversdiary / Great Jones @gabyscelzo / Brigade / Milo, @tessa__tran / Misen

At The Verticale, we’re here to help you find the internet’s best brands. We independently review each brand to see if they meet our standards, and then we create unique content to share them with you. The Verticale may earn commission if you buy something we link to from our site.

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