10 Grove: Luxury Bedding without the Markup
September 10, 2019
Do us a favor and take a deep breath and let us take you back in time. Remember coming home to the smell of your mom cooking and immediately feeling your body relax? Or maybe it was the smell of the beach lingering in the house where you spent your childhood summers. Either way, nothing could ever beat that home feeling. For founder Rana Argenio that place is 10 Grove, Texas (and as you can tell, it inspired the name of her business). Rana’s family was in the luxury textile industry and she grew up surrounded by true quality fabric - so naturally when she ventured off to launch 10 Grove she couldn’t settle for anything less. 10 Grove designs high-end bedding that competes with legacy luxury brands Matouk, Sferra & Frette - but at a fraction of the price. That top-notch level of quality is what makes it stand apart from the other direct-to-consumer bedding brands we always talk about.
10 Grove’s fabric is breathable and their color assortment of soft natural hues is oh so stunning. All fabrics are woven in Italy and finished right in Texas - and good news, everything is machine washable. Selling direct to you means that they avoid the typical retail markup (9x the manufacturing price). Each set comes with the following:
✓ Fitted Sheets: wide elastic with a guide to show you which way the sheet goes
✓ Flat Sheet: keeps your duvet cleaner and long enough for the perfect fold over
✓ Pillow Cases: envelope closures
✓ Shams: decorative and wrinkle resistant
✓ Duvet Covers: internal ties to keep your comforter in place and a hidden zipper closer (so much easier than buttons)
✓ Coverlets + Blankets: keeps you warm and long enough to fold over and lay on the bed
✓ Bed Skirt: can be adjusted for the perfect fit to conceal the monsters under the bed
If the fabric talk still has your head spinning a bit, 10 Grove offers an easy Blind Feel Test that will help you pick out the right sheets and colors for you. Plus, you can have pillowcases (one in each fabric) shipped to you so you can test them out in the comfort of your own home. This means all you have to do is order, snooze, and maybe take part in some of that late-night pillow talk. Talk about up close and personal.