About Us

The verticale

Enter your go-to source for the brands you trust and the ones you don’t yet know exist.

We talk about the retail disruptors - brands that look at the world with an unapologetic spirit rewriting the rules as they go. They inspire us, and we think they’ll inspire you too.

It began when they realized they could sell to you differently - directly – and transformed into a movement. Suddenly there were so many brands that we lost track. So, we started a list that grew...and grew. Finally we decided to put that knowledge to good use. We write about the game changers - brands that have a mission-driven value set at their core - independently and in our own voice.

Founder’s Note

I created The Verticale because the brands we feature are ones I’m genuinely excited to see in my closet, on my kitchen counter, or around my husband's wrist. To me, it’s about more than a product -  it’s about a lifestyle.

I spent 8 years working in the fashion industry - from emerging brands to a department store - from high end to low. More than enough time to see how the traditional retail system is broken at both ends - and to truly appreciate how these brands are doing it so much better.

The Verticale exists because I believe great brands deserve to be discovered - and I brought on my startup guru co-founder Michelle because she feels the same way too.

So after some big dreams, sleepless nights, endless coffee (now, zoom) chats with founders of these better brands, our readers' insight, and more brainstorms than you can count -  The Verticale continues to evolve every damn day. Stay in the know by hanging with us here,  @theverticale or by signing up for our email newsletters. See ya there.

Jaclyn Grauman

Our Name

Our name comes from a niche term that describes the space we write about - Digitally Native Vertical Brands. Vertical brands are born online and change the game by selling directly to you - yes, that means no wholesale markups thus fairer prices - but more importantly it means they focus their efforts on doing what’s in your best interest, not the retail store’s.

Vertical evolved to Verticale, and then when we decided to create an online destination - The Verticale. You get the picture.

Enter a better way to shop. 

At The Verticale, it’s always been our vision to make it easier for you to find the brands that matter. That’s why we’re launching a marketplace where you can discover and shop this new world of brands in one place. If you’re a customer, sign up for our emails to be the first to know. Brands, learn more by reading our Medium article here and join us in changing the future of retail by signing up for our waitlist below!