About Us

The verticale

Enter your go-to source for the brands you trust and the ones you don’t yet know exist.

We talk about the retail disruptors - brands that look at the world with an unapologetic spirit rewriting the rules as they go. They inspire us, and we think they’ll inspire you too.

It began when they realized they could sell to you differently - directly – and transformed into a movement. Suddenly there were so many brands that we lost track. So, we started a list that grew...and grew. Finally we decided to put that knowledge to good use. We write about the game changers, the status quo breakers - independently and in our own voice. Here, our story begins.

Founder’s Note

I created The Verticale because the brands we feature are ones I’m genuinely excited to see in my closet, on my kitchen counter, or around my husband's wrist. To me, it’s about more than a product -  it’s about a lifestyle.

I spent 8 years working in the fashion industry - from emerging brands to a department store - from high end to low. More than enough time to see how the traditional retail system is broken at both ends - and to truly appreciate how these brands are doing it so much better.

So after some big dreams and sleepless nights, finally The Verticale has come to be.

Jaclyn (Weissman) Grauman

Our Name

Our name comes from a niche term that describes the space we write about - Digitally Native Vertical Brands. Vertical brands are born online and change the game by selling directly to you - yes, that means no wholesale markups thus fairer prices - but more importantly it means they focus their efforts on doing what’s in your best interest, not the retail store’s.

Vertical evolved to Verticale, and then when we decided to create an online destination - The Verticale. You get the picture.

The Brands You’ll Find Here

We stand behind the brands we feature. We've scoured the internet so that you don’t have to.
1st, they have to fit the mold
✓  Companies that focus primarily on their digital business and perhaps they’ve expanded to brick-and-mortar in unique and interesting ways
✓  aka no wholesale for the most part, although some do have a minimal retail presence through a strategic partnership
2nd, they have to meet our standards
✓  We look for authentic voices and mission-driven companies with a unique point of view
✓  Top-notch brands known for well-made products - we require coverage by reputable media outlets as well as top rated customer reviews - and sometimes we test the product ourselves
✓  Incredible customer service - that’s all that needs to be said

Most importantly, we look to our readers to tell us about brands they like, don't like, and any new ones we should be covering.

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