A community of real people inspiring Brands to build more consciously.

CONSCIOUSLY COOL: 1

1The act of being cool yet MINDFUL OF CONSUMPTION; believing with conviction that, collectively each of our individual actions can reshape the future; joining A community movement that's redefining what it means to shop consciously.

Our Values

OUR PLANET in considering materials and production methods.
OUR IMPACT in protecting human rights and humane causes.
OUR EQUALITY in building opportunities for all founders to succeed.
OUR WELLBEING in all that our bodies and minds consume.

Our Vision

We believe it’s time to change the way we shop, and that there are more ways than one to make an impact.

We stand behind the founders inspiring change, the individuals discovering alternative methods, and, most importantly, the consumers supporting conscious brands. Without you, none of this exists.

While we hold brands to high standards, we believe personal journeys toward conscious change should feel humanized, imperfect, and always judgment-free.

We stand to shift the tides of consumer culture and, over time, build a better tomorrow.

Our Conscious World

BRANDS

Each brand on our site is considered for its differentiated brand story, vetted by our value standards, curated for style, reviewed for quality, and voted in by our consciously-minded community.

COMMUNITY

Our collective of consciously-minded creators and tastemakers use their voice to influence change. Their role in our community and brand recommendations are entirely authentic and unsponsored.

Our Founder's Story

Hey, I'm Jaclyn, the founder/CEO of The Verticale. A few years back, I got hooked on the idea that it should be easier to find values-driven brands that align with my style.

I spent months meeting with every brand founder who would give me the time of day. After hearing hundreds of stories, it became clear that what made each of them stand out was so much more than their products- it was their values and dedication to change.

These founders inspired our mission to become what it is today; a curation of brands that fit your lifestyle, aesthetic, and values. Here's to proving that conscious shopping is the new cool.

Jaclyn Grauman, founder/CEO

the people making it happen

Our story is a winding one, filled with ups and downs. One thing is for sure, we would be nowhere without these incredible believers standing behind us and their dedication to our mission.

A community of real people inspiring Brands to build more consciously.

CONSCIOUSLY COOL: 1

1The act of being cool yet MINDFUL OF CONSUMPTION; believing with conviction that, collectively each of our individual actions can reshape the future; joining A community movement that's redefining what it means to shop consciously.

Our Values

Our Vision

Our Conscious World

BRANDS

COMMUNITY

Our Founder's Story

the people making it happen

Follow Our Journey On Instagram

MEET OUR BRANDS

our community

our values

our story

INFORMATION